What This Means For Your AI Content Strategy
If more top-ranking pages are human-written, does that mean Google prefers human-written content? Not necessarily. Our results suggest that human-written content often includes the qualities Google rewards, but AI-generated content can perform equally well when it exhibits the same qualities.
Below, we discuss the insights we gathered from our study.
AI-generated content can rank even in competitive niches
Our study found that AI-generated content can rank highly in search results, even for crowded keywords.
For example, the top-ranking page for “best streaming services” earned an AI detection score of 51%, while the second result for “Canva vs Figma” scored 58%.As long as your content is useful, accurate, and original, the tool used to create it is unlikely to matter.